SMARTCON, a leading provider in EMV technology to independent schemes in Latin America, announced that over the next few months they will be receiving investments from the Brazilian investment group MobiGroup (www.MobiGroup.com.br) and adopting a new brand: paySmart.
The company, founded in 2004, changed its legal name from “SMARTCON Consultoria Ltda.” (SMARTCON Consultancy Ltd.). to Smartcon Pagamentos Eletronicos S.A. (“SMARTCON Electronic Payments Inc.”) and will adopt the brand paySmart in order to communicate its new offer – a complete independent EMV solution, as a service.
“The idea of the new brand is to help us to communicate to our customers and partners that we are now providing EMV technology as a service, besides the Smartcon® products and services that have made us of the leaders in this industry,” explains Julio Rost, paySmart’s Marketing Coordinator.
“We see in the company an unusual combination of potential and experience, and we are excited to be part of an initiative that is demystifying the use of technology for secure electronic payments” (Cassio Machado, CEO MobiGroup).
“It’s certainly a new phase of the company and we are very happy with the inflow, which is not only of capital, but of energy and enthusiasm. It’s also recognition of many years of hard working and of what Smartcon has done so far. With Mobi’s support on this first round of investment, we are expanding our presence, starting operations in São Paulo and consolidating our offer. It’s a unique solution which will help many, many issuers who always wanted to migrate to EMV technology but have given up due to complexity and cost factors. With paySmart, EMV migration becomes simple, fast and without investments, “says Daniel Oliveira, one of the founders of the company.
