Porto Alegre – RS, November 2012.
SMARTCON, a leading Brazilian company providing EMV technology for independent brands in Latin America, announced that over the next few months it will be receiving investments from the Brazilian group MobiGroup (www.MobiGroup.com.br) and adopting a new brand: paySmart.
The company, founded in 2004 and headquartered in Porto Alegre, changed its corporate name to SMARTCON Payments Electronic S.A and will adopt the brand paySmart to communicate a new phase of operations, focused on services.
“The idea of the new brand is to communicate to customers and partners the new strategic positioning of the company and our mission of providing EMV technology as a service, in addition to the SMARTCON® products and services that have made us a reference in the sector”, explains Julio Rost, Marketing coordinator from paySmart.
“We see at paySmart an unusual combination of potential and experience and are excited to be part of an initiative that is demystifying the use of technology for secure electronic payments”
(Cassio Machado, CEO of MobiGroup).
“It is certainly a new phase for the company and we are very happy with the contribution, which is not only of capital, but of energy, of enthusiasm. It is also a recognition for SMARTCON’s many years of hard work and for what we have done so far. Mobi’s support in this first round of investments, we are expanding our presence, starting operations in São Paulo and consolidating our independent EMV offer as a service. It is a unique and differentiated solution that will help many issuers who have always wanted to migrate to EMV technology and that postponed the migration due to complexity and high cost. With paySmart technology, EMV migration becomes simple, fast and without the need for investments “, says Daniel Oliveira, one of the company’s founders.
